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is talking about social media in the workplace. Organizations are adopting it
at a rapid pace, looking to take advantage of the huge benefits social media
offers. McKinsey recently released a study
illustrating the adoption and benefits of social media. ReadWriteWeb just
posted the 10 Ways
Social Media Will Change in 2011, a good look at the advantages of
communicating over the social Web. However, there is one area both of these
pieces miss entirely and, in fact, is one of the biggest challenges CISOs and
CSOs are facing in 2011: The security of social media.
what we know: Attacks using social media are already prevalent and will
increase in 2011. Cyber criminals will continue to enjoy the social media
own statistics show that 13 percent of all Web traffic is going to Facebook and
this number continues to increase as more and more business use social media as
a means for marketing, recruiting and even training. Without the proper security measures and
policies in place, the social Web can quickly turn from a gold-mine opportunity
to a serious data risk.
Because businesses today are four times more likely to experience a data breach
over the Web, than email. For example,
employees will inadvertently post confidential corporate data to social
networking sites or click on an infections link – compromising an entire
system. On the flip side, cyber criminals are taking advantage of user
generated content on social media sites. For example, in 2011 we’ll see cyber criminals:
today’s world, turning off access to Facebook and Twitter is simply disruptive
to a business. You can no longer ignore the enormous value that the social Web
brings to the enterprise. Those that do will run the risk of being perceived as
an industry laggard or worse - losing a critical segment of an emerging market.
While at the same time, we simply cannot turn a blind eye to growing security
risks associated with this dynamic Web platform. In order to embrace social
media, businesses need to find a way to employ three key aspects of effective
enterprise social networking: safety, productivity and compliance. Stay tuned
for further Insight on this topic from one of my colleagues at Websense. In the
interim, we’ll be posting a few more predictions for 2011. If you’d like to
read up on our recap of 2010, please visit www.websense.com/content/threat-report-2010-introduction.aspx
Don't know why businesses turn off access to FB and Twitter. Most people at the business are already using it (for business) on their own personal I phones, etc. And people are often using it to encourage more business.
You are absolutely right, MC. Blocking access outright is an outdated blunt-force method. It simply doesn’t work for today’s interactive business on the go.
The problem with most generic security measures is that they are only able to categorize Facebook as ”social media,” ignoring the important distinction of the content on that page. But Websense can classify Michael Jackson’s Facebook page as “entertainment” and Target’s page as “shopping” and other pages as “gambling,” “adult,” etc. This is not based on the Facebook.com URL, but an analysis of the specific content of each page with our Advanced Classification Engine. That way companies can apply policies to allow access to legitimate sites necessary for business - even allowing a certain amount of time every day to safe, non-work related topics like sports sites. The benefits are productivity, security (we block malicious links, even if they are on legitimate pages), and compliance. This allows businesses to take advantage of the full power of the internet, safely.